Regal Entertainment launches new records club

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, excitedly announces the launch of the NEW Crown Club.

January 27, 2016 10:43 pm

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, excitedly announces the launch of the NEW Crown Club.  Regal is rolling out the Crown Club in the west.  The free to join Crown Club, will feature more rewards, unlimited credits and more choices at the box office, concessions and online.  Movie fans can earn credits towards free tickets, concessions and their favorite movie swag.

“This is an exciting time to be a member of the biggest and best movie theatre loyalty program in the world,” said Ken Thewes, chief marketing officer at Regal Entertainment Group. “As the industry leader, Regal continues to look for innovative ways to reward our loyal customers.”

The brand-new online Reward Center for Crown Club members will feature a full catalog of amazing rewards including free movie tickets, movie swag, popcorn and soda upgrades and sweepstake entries.  The benefits don’t end there. Each registered Crown Club member will receive free popcorn on their birthday.  Regal will also offer Discount Days at concessions. Crown Club members receive 25% off candy on Mondays and 50% off any size popcorn on Tuesdays.

In addition to unlimited credit earning, members that visit Regal Cinemas more often will earn daily bonus credits. The more a member visits a Regal theatre, the faster they will earn credits.  Crown Club members who visit more, earn more:

  • 6 or more visits per year – receive 250 bonus credits each visit
  • 10 or more visits per year – receive 500 bonus credits each visit
  • 20 or more visits per year – receive 1000 bonus credits each visit

“The NEW Regal Crown Club was revitalized to provide outstanding loyalty program rewards and experiences for our movie loving guests,” stated Kelly Hawkins, vice president of loyalty marketing at Regal Entertainment Group. “With the Crown Club, our members can choose the rewards they love – more rewards, unlimited credits and even more options.  We are thrilled to launch the program in the west.”

With almost 14 million active members, Crown Club is the largest movie theatre loyalty program in the world. The Crown Club connects loyal movie fans to the movies they love and rewards them for seeing movies at Regal theatres. Crown Club remains free to join online at MyRegal.com or with our newly updated Regal Mobile App.