Small businesses have the power to propel the local economy and uplift the community. When our small businesses do well, our community does well too. Please join thousands of your neighbors and shop small on Small Business Saturday, Nov. 28, to support your local business owners and support the local economy. With the holiday season upon us, I cannot think of a better time to recommit in honoring our neighborhood champions.
You can do your part with these five simple steps:
• If you’re a business owner, make sure you’re prepared for the holiday season by checking out helpful advice online.
• If you’re a customer, commit to making at least one purchase from a locally-owned small business retailer. You can also dine small at your local restaurant to usher in the new tradition of supporting local eateries too.
• Enjoy the experience. Travel outside your comfort zone — and away from your computer screen — to discover a unique neighborhood shopping district with some trendy local stores.
• Take part in Small Business Saturday on social media, using the hashtag #SmallBizSat to amplify your support. If you find a great small business retailer with unique products, Tweet or Facebook your find so others can enjoy it too.
• When you open your gifts, start a conversation about which one came from the most distinctive and creative sellers. This can make for great family debate over egg nog.
I know I’ll be shopping small with my friends and family on Saturday, Nov. 28th. I encourage you to do the same – and remember that shop small refers to whom you buy from, and not how much you buy.