Sound Publishing

  • 6 Stories
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Search Advertising Remains One of the Best Ways to Reach Customers

Every search can be considered a signal of intent, giving advertisers a massive opportunity.

 

Brand Websites in the Mobile, Cross-Device Era

What does the distributed, multi-device reality mean for the original channel — the brand website?

 

Programmatic Buying is Changing Digital Advertising for Local Advertisers

Programmatic provides advertisers more options for controlling their spend and who sees their ads.

 

Native Advertising: A Meaningful Way to Break Through the Clutter

Native advertising provides valuable information to audiences when they’re most receptive to it.

Digital Video Represents a Fast-Growing Opportunity for Marketers

Video marketing is a powerful tool for marketers to tell their stories in uniquely resonant ways.

Social Media Advertising Opens the Doors to New Customers

Networks like Facebook, Twitter and Instagram have opened up new ways to communicate.